Revenue Operations Strategic

Powering Predictable Growth with Revenue Operations

Revenue Operations (RevOps) is the strategic glue between your go-to-market teams. At FitMarketing, we unify sales, marketing, and customer success under one operational umbrella—ensuring the right data, tools, and workflows are in place to drive scalable, repeatable growth. It's not just about CRM configuration; it's about creating a system where every touchpoint is measurable, efficient, and aligned to revenue.

We don’t just fix symptoms—we solve for the system. Whether you're struggling with disjointed tools, unclear handoffs, or data chaos, our RevOps frameworks bring clarity and cohesion to your operations. With deep HubSpot expertise and strategic thinking baked into every engagement, we help B2B teams turn their CRM into a revenue engine.

Core Services

Process Optimization

We analyze and streamline your end-to-end revenue processes to eliminate bottlenecks and improve handoffs between marketing, sales, and service.

CRM Architecture & Data Hygiene

From property setup to pipeline structure, we clean, map, and optimize your CRM to serve as your single source of truth.

Automation & Enablement

We build intelligent workflows, sequences, lead routing, and notifications that empower your teams and speed up the sales cycle.

Reporting & Forecasting

Gain real-time visibility into performance with custom dashboards, attribution models, and forecast accuracy improvements.

Lifecycle & Funnel Design

We define and refine lifecycle stages, lead scoring, and funnel definitions so your entire team is aligned on qualification and conversion.

Our Approach

Align People, Process, and Platforms

We start by understanding how your teams work today—and where misalignment is costing you leads, revenue, or time. Then we design systems and processes that bring marketing, sales, and service together under a unified strategy.

Map the Full Revenue Journey

From first touch to closed deal to renewal, we break down the entire customer lifecycle to identify bottlenecks, gaps, and areas for optimization. This includes funnel stages, handoffs, and automation opportunities.

Centralize & Clean Your Data

RevOps starts with visibility. We audit your CRM and connected tools to streamline properties, deduplicate records, and set the foundation for reporting and automation.

Automate for Scale

Manual follow-ups, inconsistent handoffs, and siloed data slow your growth. We build scalable workflows and automation in HubSpot to increase velocity without adding overhead.

Report What Matters

Custom dashboards and reporting frameworks ensure every stakeholder—from leadership to marketing to sales—gets the insights they need to act with confidence.

Who It’s For

B2B teams struggling with siloed tools and processes

Disjointed systems create friction across sales, marketing, and service. We help unify your platforms and processes to drive operational efficiency and better customer experiences.

Scaleups needing better visibility into pipeline and performance

As you grow, clarity becomes critical. We implement tracking, dashboards, and reporting to give leadership the insight needed to optimize pipeline performance.

Companies going through CRM transitions or team restructuring

Migrations and organizational shifts can disrupt revenue workflows. We ensure seamless transitions with structured onboarding, aligned processes, and data integrity

Agencies looking to embed RevOps into client strategies

Need a behind-the-scenes partner to power your client delivery? We support agencies with white-labeled RevOps services that integrate strategy, systems, and scale.

Frequently Asked Questions

What is Revenue Operations exactly?

RevOps is the unification of marketing, sales, and service operations—focused on driving efficiency, alignment, and predictable growth.

How is this different from CRM consulting?

CRM is just one part. RevOps includes strategy, automation, reporting, enablement, and process design across your entire funnel.

Do you support non-HubSpot CRMs?

While HubSpot is our specialty, we also support mixed environments and can integrate or transition systems as needed.

Unify marketing, sales, and service to drive predictable growth.